Digital Marketing Expert Empowers Small Business Owners

Adebukola Ajao is an online digital marketing guru equipped to help small businesses with the tools to compete.

A 2021 graduate of Northeastern, Ajao was recently honored with a Women Who Empower Innovator Award in the young graduate alumnae category for her creation of For All Things Digital.

Born and raised in Boston, Ajao grew up across the street from Northeastern’s campus. As an undergraduate student, she worked with the university’s John D. O’Bryant African American Institute to start a social justice activist coalition.

Headshot of Adebukola Ajao, owner of BDY Consult marketing agency
Adebukola Ajao, owner of BDY Consult marketing agency, poses for a portrait in ISEC. Ajao is one of the 2023 Women Who Empower award winners. Photo by Alyssa Stone/Northeastern University

During that time, he also started BDY Consult, an online marketing company. But she quickly realized she needed to further her education if she wanted to grow her business. So she applied to Northeastern’s graduate program in digital marketing. She was accepted and received a scholarship.

That program allowed Ajao to combine her passion for marketing and helping underserved Black-owned businesses.

“During my time as a business owner, as a student, I also wanted to leverage my digital marketing knowledge to impact Black lives,” Ajao says.