Author: Taufan

Business Marketing

Internationally renowned marketing professor joins Goodman School of Business – The Brock News

byTaufan
When you ask distinguished marketing scholar V. Kumar what he is currently working on, his answer is almost every hot topic. From the beginning of his research career, the constant has been his curiosity to solve business problems in several industries by looking at things from a fresh perspective and developing across new models and methods to accomplish that when needed. He now brings that curiosity and experience to Brock University’s Goodman School of Business, where he has been appointed as a Professor of Marketing and the Goodman Academic Industry Partnership Professor. Kumar joins Brock from the Tobin College of…
Business News

Google cuts hundreds of ‘Core’ workers, moves jobs to India, Mexico

byTaufan
Sundar Pichai, chief executive officer of Alphabet Inc., during Stanford’s 2024 Business, Government, and Society forum in Stanford, California, US, on Wednesday, April 3, 2024. Justin Sullivan | Getty ImagesJust ahead of its blowout first-quarter earnings report on April 25, Google laid off at least 200 employees from its “Core” teams, in a reorganization that will include moving some roles to India and Mexico, CNBC has learned. The Core unit is responsible for building the technical foundation behind the company’s flagship products and for protecting users’ online safety, according to Google’s website. Core teams include key technical units from…
Business News

Godrej Industries, Godrej Consumer, Godrej Agrovet jump 1-5% after family decides to split business empire

byTaufan
Godrej Group stocks including Godrej Industries, Godrej Consumer Products and Godrej Agrovet, gained over 1-5% in early trade on Thursday after the Godrej family reached an agreement to split the conglomerate into two branches.Godrej Industries share price jumped as much as 3% to hit a fresh 52-week high of ₹989.90 apiece on the BSE, while Godrej Consumer Products shares gained 2.8% and Godrej Agrovet share price rallied 5.5%. On the other hand, Godrej Properties share price declined over 4.4% in early trade on May 2. According to the Family Settlement Agreement issued on the stock exchanges by the company,…
Business News

FTX investors to get their money back – plus interest | BusinessNews

byTaufan
People who lost their money in FTX, once one of the biggest cryptocurrency exchanges in the world, are to be paid back, with interest. Billions were lost when the cryptocurrency exchange headed by convicted fraudster Sam Bankman Fried went bust in November 2022, with an estimated one million customers losing funds. Money latest: Struggling iconic tea brand spends £12m on ad But now the company has recovered more than enough to repay those customers and its creditors, it says. Paying people back If plans are approved by a US bankruptcy court, people who held cryptocurrency, such as Bitcoins, with the…
Business News

Mozambique-China rosewood trade: The illicit business fuels an insurgency

byTaufan
Forests with valuable trees – not just rosewood – are divided up into chunks, or concessions. Anyone who wants to log these areas must pay a fee to the authorities. These are typically licensed to a Mozambican national – the middleman – and rented out to Chinese logging firms. Trading sources who did not want to be named estimate that 30% of the timber logged in Cabo Delgado is at high risk of coming from emergency-occupied forests. There are thought to be three main forested areas in Cabo Delgado where logging and timber sales take place: Nairoto; Muidumbe and Mueda,…
Business News

Revolution Bars’ rivals eye bids for struggling chain’s assets | BusinessNews

byTaufan
Some of the leading players in Britain’s night-time economy are looking to cherry-pick assets from Revolution Bars, the London-listed leisure group. Sky News has learned that Nightcap and Rekom, two rival bar and nightclub operators, have expressed an interest in buying part or all of Revolution. A number of private equity firms are also said to have planned to submit offers ahead of a deadline set by advisers to Revolution on Wednesday. The scope of the interest from Nightcap and Rekom was unclear, and it remained possible that one or both would not table formal offers. Revolution Bars announced this…
Small Business

Support Local During National Small Business Week

byTaufan
For more than 60 years, communities have been celebrating and recognizing entrepreneurs during National Small Business Week. Small businesses make each community unique. Stillwater’s local restaurants, boutiques and retail shops, attractions, and nightlife venues are some of the key reasons visitors and locals feel welcome and at home in America’s Friendliest College Town! Join communities across the nation to celebrate National Small Business Week from April 28 to May 4, 2024. Dining From Eskimo Joe’s to Hideaway Pizza, Balanced Coffee to Granny’s Kitchen, Stillwater’s restaurants are lively and welcoming with menus that will appeal to…
Business Marketing

Boon or bane? Businesses tap into TikTok trends to attract younger audiences

byTaufan
TRENDS ARE FLEETING Businesses face inherent challenges while promoting on TikTok due to the fleeting nature of trends. According to The Business of Fashion, TikTok trends run in 90-day cycles and last for six months at most. This can be resource-intensive and time-consuming, especially for smaller businesses with limited marketing budgets and resources to constantly adapt and update their strategies to remain relevant. “TikTok trends are quite elusive as the content that appears on each individual’s For You Page (FYP) differs based on their content of interest. “There’s no fixed frequency of when TikTok trends would surface,” noted Din Tai…