Tag: marketing business

Business Marketing

Digital Marketing Expert Empowers Small Business Owners

byTaufan
Adebukola Ajao is an online digital marketing guru equipped to help small businesses with the tools to compete. A 2021 graduate of Northeastern, Ajao was recently honored with a Women Who Empower Innovator Award in the young graduate alumnae category for her creation of For All Things Digital. Born and raised in Boston, Ajao grew up across the street from Northeastern’s campus. As an undergraduate student, she worked with the university’s John D. O’Bryant African American Institute to start a social justice activist coalition. Adebukola Ajao, owner of BDY Consult marketing agency, poses for a portrait in ISEC. Ajao is…
Business Marketing

Human Resources Is a Key Player in Business Strategy

byTaufan
Traditionally, a company’s human resources department has played a supportive role. It was considered a paper-pusher job and often took a back seat to more numbers-oriented departments like marketing and business development. While HR still does plenty of paperwork, today’s organizations have realized this department can do much more to enhance and develop a business thanks to developments in fields like psychology, data analytics and recruiting. “As soon as there’s an HR person in a small company, that person should negotiate for a strategic role where they’re not only doing recruiting and payroll, but setting policies for how that gets…
Business Marketing

Boon or bane? Businesses tap into TikTok trends to attract younger audiences

byTaufan
TRENDS ARE FLEETING Businesses face inherent challenges while promoting on TikTok due to the fleeting nature of trends. According to The Business of Fashion, TikTok trends run in 90-day cycles and last for six months at most. This can be resource-intensive and time-consuming, especially for smaller businesses with limited marketing budgets and resources to constantly adapt and update their strategies to remain relevant. “TikTok trends are quite elusive as the content that appears on each individual’s For You Page (FYP) differs based on their content of interest. “There’s no fixed frequency of when TikTok trends would surface,” noted Din Tai…