10 takeaways from Amazon’s 2023 Small Business Empowerment Report
Twenty-four years ago, Amazon welcomed independent sellers to sell in our store, providing them access to a global customer base, reaching hundreds of millions of customers worldwide, and unlocking a wide selection of products for customers delivered with unprecedented shipping speeds. Our mission since Day One has been to enable the long-term success of our selling partners—from small to large businesses—by providing the most trusted shopping and selling experience and by providing powerful solutions to accelerate our selling partners’ growth.
Today, more than 60% of sales in Amazon’s stores come from independent sellers—most of which are small and medium-sized businesses.…
