Category: Business Marketing

The rise of gaming culture – is this the next frontier for marketing?The rise of gaming culture – is this the next frontier for marketing?

Gaming isn’t just changing entertainment – it’s revolutionizing marketing as we know it. That’s a bold statement from TikTok’s head of global gaming business marketing, so The Drum caught up with Rema Vasan to find out if it’s justified. Attention is the new currency – and if marketers want to capture the attention of today’s consumers in a rapidly evolving world, traditional marketing approaches will no longer cut it. One industry is changing the game, having been quick to adapt to dramatic shifts in consumer expectations and it’s revolutionizing marketing as we know it. Yes, we’re talking about gaming. The…

September 20, 2024 Taufan

Here’s a peek at what’s next for McDonald’s marketingHere’s a peek at what’s next for McDonald’s marketing

McDonald’s marketing engine has been on overdrive since Q2 2020, when CEO Chris Kempczinski said the company was going to leverage a $200 million “marketing war chest” to accelerate pandemic recovery and “get aggressive in going after share.” The company has since given us Famous Meals, kicked off with Travis Scott, Cactus Plant Flea Market adult Happy Meals, and an organic response to the Grimace Shake Challenge. It’s produced McDonaldland character Crocs, a VIP McGold Card, a global FIFA World Cup campaign, and “The person who runs the McDonald’s account.” Related: How McDonald’s is getting smarter on pricing This “war…

August 10, 2024 Taufan

Guerilla Marketing Gimmicks Gone WrongGuerilla Marketing Gimmicks Gone Wrong

While marketing campaigns are designed to drum up publicity, they don’t always have the intended outcome. New York City’s Rich Tu quickly learned that lesson after spending 24 hours in jail following a late-night attempt to drum up exposure for his event management app, Pozzle. It was 2011, and Tu was feeling good after the company hit several milestones. He decided on a local marketing strategy that involved plastering New York City with 1,000 stickers bearing his company’s logo. “I was feeling pretty invincible, so I thought, ‘Let’s do something crazy,’” Tu recalled. When Tu and Pozzle co-founder Charles Jamerlan…

August 9, 2024 Taufan

10 Unexpected Ways Facebook Is Good for Your Business10 Unexpected Ways Facebook Is Good for Your Business

Although spending too much time on any social networking site can be harmful, Facebook has some redeeming qualities for businesses and professionals. In fact, Facebook, whose parent company rebranded as Meta in 2021, is one of the best ways to use social media for your business. Here are 10 ways Facebook can benefit your business and career, including streamlined customer payments and straightforward lead generation. The benefits of Facebook for business Businesses can reap a number of rewards by using Facebook. 1. Facebook can help build your online brand. Your business’s online presence is more important than ever as consumer…

August 8, 2024 Taufan

Social Media Marketing (SMM) Can Make or Break Your BusinessSocial Media Marketing (SMM) Can Make or Break Your Business

Image Source: FreeImages ‍In today’s digital age, social media marketing has become an essential aspect of any successful business marketing strategy. It offers businesses numerous advantages, including brand recognition, audience engagement, increased website traffic, and improved sales and conversion rates. Failing to utilize social media marketing effectively means missing out on valuable opportunities to connect with your target audience and stay ahead of the competition. Social media marketing (SMM) involves using various social media platforms and websites to promote products and services, engage with audiences, and build brand awareness. With billions of people worldwide actively using social media, it has…

July 28, 2024 Taufan

‘Barbie’ is a hit and all kinds of businesses are hopping on the bandwagon‘Barbie’ is a hit and all kinds of businesses are hopping on the bandwagon

New York CNN — During its first few days in theaters, “Barbie” raked in $337 million globally in the box office, the largest opening weekend of 2023 so far. But even before the numbers came in, “Barbie” was a merchandising hit. The film has been generating hype for months, thanks to a star-studded cast, beloved director, dazzling aesthetic – and a seemingly endless array of Barbie-themed merchandise. In June, brand strategist Moshe Isaacian started keeping track of the official partnerships on Twitter. A scroll through his thread shows, among other things: A gaming console, pair of shoes, hotel, house, insurance…

July 25, 2024 Taufan

The influencer diaries: How influencer marketing has upended India Inc’s sales pitch and advertising spends by drawing big moneyThe influencer diaries: How influencer marketing has upended India Inc’s sales pitch and advertising spends by drawing big money

Mumbai: About 12% of the roughly 930,000 content creators (or 112,000 creators) in India earn between ₹1 lakh and ₹10 lakh a month now, according to a latest EY report on the state of influencer marketing in India. The report was commissioned by BigBang.Social, part of the talent management firm Collective Artists Network. About 86% of creators expect about 10% increase in income over the next two years, while 77% of creators reported unspecified income growth in the last two years. Influencer marketing is expected to grow by 25% in 2024, reaching ₹2,344 crore and rising to ₹3,375 crore by…

July 24, 2024 Taufan

Digital Marketing Expert Empowers Small Business OwnersDigital Marketing Expert Empowers Small Business Owners

Adebukola Ajao is an online digital marketing guru equipped to help small businesses with the tools to compete. A 2021 graduate of Northeastern, Ajao was recently honored with a Women Who Empower Innovator Award in the young graduate alumnae category for her creation of For All Things Digital. Born and raised in Boston, Ajao grew up across the street from Northeastern’s campus. As an undergraduate student, she worked with the university’s John D. O’Bryant African American Institute to start a social justice activist coalition. Adebukola Ajao, owner of BDY Consult marketing agency, poses for a portrait in ISEC. Ajao is…

July 23, 2024 Taufan