Tag: nature of business marketing

What is Digital Marketing? 8 Types

In the past decade, digital marketing has become a vital component in an organization’s overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. One academic team member from Southern New Hampshire University (SNHU) spoke about how digital marketing aligns with traditional tactics and shared information on some of the types of digital marketing in practice now. What is Digital Marketing in Simple Terms? Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers…

Internationally renowned marketing professor joins Goodman School of Business – The Brock News

When you ask distinguished marketing scholar V. Kumar what he is currently working on, his answer is almost every hot topic. From the beginning of his research career, the constant has been his curiosity to solve business problems in several industries by looking at things from a fresh perspective and developing across new models and methods to accomplish that when needed. He now brings that curiosity and experience to Brock University’s Goodman School of Business, where he has been appointed as a Professor of Marketing and the Goodman Academic Industry Partnership Professor. Kumar joins Brock from the Tobin College of…