Gaming isn’t just changing entertainment – it’s revolutionizing marketing as we know it. That’s a bold statement from TikTok’s head of global gaming business marketing, so The Drum caught up with Rema Vasan to find out if it’s justified.
Attention is the new currency – and if marketers want to capture the attention of today’s consumers in a rapidly evolving world, traditional marketing approaches will no longer cut it. One industry is changing the game, having been quick to adapt to dramatic shifts in consumer expectations and it’s revolutionizing marketing as we know it. Yes, we’re talking about gaming.
The…
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