Tag: business and marketing

What is Digital Marketing? 8 Types

In the past decade, digital marketing has become a vital component in an organization’s overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. One academic team member from Southern New Hampshire University (SNHU) spoke about how digital marketing aligns with traditional tactics and shared information on some of the types of digital marketing in practice now. What is Digital Marketing in Simple Terms? Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers…

Adani, Japan’s Kowa sign JV for green hydrogen sales and marketing | Company News

by Taufan

Representative Image (Photo: Bloomberg)2 min read Last Updated : Sep 08 2023 | 11:25 PM ISTAdani Enterprises on Friday announced a 50:50 joint venture with Kowa Holdings Asia for the sales and marketing of green ammonia, green hydrogen and its derivatives produced and supplied by the Adani Group. The joint venture agreement was signed between Adani Global Pte Ltd, Singapore, which is Adani Enterprises’ step-down wholly-owned subsidiary, and Japan’s Kowa Holdings. The company did not divulge any further details related to the joint venture, including the agreed territory for the stated sales and marketing. Adani Group’s earlier stated…

Human Resources Is a Key Player in Business Strategy

by Taufan

Traditionally, a company’s human resources department has played a supportive role. It was considered a paper-pusher job and often took a back seat to more numbers-oriented departments like marketing and business development. While HR still does plenty of paperwork, today’s organizations have realized this department can do much more to enhance and develop a business thanks to developments in fields like psychology, data analytics and recruiting. “As soon as there’s an HR person in a small company, that person should negotiate for a strategic role where they’re not only doing recruiting and payroll, but setting policies for how that gets…

Internationally renowned marketing professor joins Goodman School of Business – The Brock News

by Taufan

When you ask distinguished marketing scholar V. Kumar what he is currently working on, his answer is almost every hot topic. From the beginning of his research career, the constant has been his curiosity to solve business problems in several industries by looking at things from a fresh perspective and developing across new models and methods to accomplish that when needed. He now brings that curiosity and experience to Brock University’s Goodman School of Business, where he has been appointed as a Professor of Marketing and the Goodman Academic Industry Partnership Professor. Kumar joins Brock from the Tobin College of…

TikTok Shop is Open(ing) for Business

by Taufan

TIKTOK DOES MORE BUSINESS THAN ANY OTHER APP, AND IT’S JUST GETTING STARTED What was once written off as a silly lip-syncing app just did over $1 Billion of in-app purchases in a single quarter, which put it at the top of the app stores worldwide, and they haven’t even started selling stuff. But first, what exactly are in-app purchases? Turns out that it’s almost entirely something called TikTok Coins. We’re not talking about purchases that people make when they click on a Zara ad and then buy on Zara.com. Instead, the Billion dollars we’re talking about changing hands for…

How effective rebranding can redefine and elevate your business

by Taufan

This perspective underscores the depth and breadth of what rebranding entails — it’s a holistic process that touches every aspect of a company’s presence and its interaction with customers. In an era where change is the only constant, businesses must adapt and evolve to stay ahead. Penquin, the brand and communications agency based in Johannesburg, is leading by example, embracing transformation with open arms. The agency recently made headlines with the unveiling of its brand-new logo and refreshed corporate identity (CI), marking a significant milestone in its journey. This bold move is not just a change in visual aesthetics but…