Tag: business marketing degree jobs

Here’s a peek at what’s next for McDonald’s marketingHere’s a peek at what’s next for McDonald’s marketing

McDonald’s marketing engine has been on overdrive since Q2 2020, when CEO Chris Kempczinski said the company was going to leverage a $200 million “marketing war chest” to accelerate pandemic recovery and “get aggressive in going after share.” The company has since given us Famous Meals, kicked off with Travis Scott, Cactus Plant Flea Market adult Happy Meals, and an organic response to the Grimace Shake Challenge. It’s produced McDonaldland character Crocs, a VIP McGold Card, a global FIFA World Cup campaign, and “The person who runs the McDonald’s account.” Related: How McDonald’s is getting smarter on pricing This “war…

Social Media Marketing (SMM) Can Make or Break Your BusinessSocial Media Marketing (SMM) Can Make or Break Your Business

Image Source: FreeImages ‍In today’s digital age, social media marketing has become an essential aspect of any successful business marketing strategy. It offers businesses numerous advantages, including brand recognition, audience engagement, increased website traffic, and improved sales and conversion rates. Failing to utilize social media marketing effectively means missing out on valuable opportunities to connect with your target audience and stay ahead of the competition. Social media marketing (SMM) involves using various social media platforms and websites to promote products and services, engage with audiences, and build brand awareness. With billions of people worldwide actively using social media, it has…