Here’s a peek at what’s next for McDonald’s marketingHere’s a peek at what’s next for McDonald’s marketing
McDonald’s marketing engine has been on overdrive since Q2 2020, when CEO Chris Kempczinski said the company was going to leverage a $200 million “marketing war chest” to accelerate pandemic recovery and “get aggressive in going after share.”
The company has since given us Famous Meals, kicked off with Travis Scott, Cactus Plant Flea Market adult Happy Meals, and an organic response to the Grimace Shake Challenge. It’s produced McDonaldland character Crocs, a VIP McGold Card, a global FIFA World Cup campaign, and “The person who runs the McDonald’s account.”
Related: How McDonald’s is getting smarter on pricing
This “war…