Author: Taufan

Business Marketing

Social Media Marketing (SMM) Can Make or Break Your Business

byTaufan
Image Source: FreeImages‍In today’s digital age, social media marketing has become an essential aspect of any successful business marketing strategy. It offers businesses numerous advantages, including brand recognition, audience engagement, increased website traffic, and improved sales and conversion rates. Failing to utilize social media marketing effectively means missing out on valuable opportunities to connect with your target audience and stay ahead of the competition.Social media marketing (SMM) involves using various social media platforms and websites to promote products and services, engage with audiences, and build brand awareness. With billions of people worldwide actively using social media, it has…
Business News

Business is starting to think more about ROI than DEI

byTaufan
Unlock the Editor’s Digest for free Roula Khalaf, Editor of the FT, selects her favorite stories in this weekly newsletter.Several days ago, over the Martin Luther King Jr holiday weekend in the US, the big four accounting firm PwC announced that it would be dropping some of its diversity targets in the US. Race-based criteria would no longer be used for awarding scholarships or places on an internship program. It was odd timing for the announcement, perhaps, but it reflected a broader American trend. Since the Supreme Court’s decision last June to reverse affirmative action, many companies are rethinking…
Business News

Apple Vision Pro brings a new era of spatial computing to business

byTaufan
April 9, 2024 UPDATE Apple Vision Pro brings a new era of spatial computing to business Incredible new enterprise experiences leverage spatial computing to customize workspaces, collaborate on 3D designs, deliver specialized employee training, and guide remote fieldwork in entirely new ways For decades, Apple has worked to provide innovative products and services for businesses. Today, Apple products are used by all of the Fortune 500 companies in every industry around the world — iPhone and iPad are indispensable for businesses of all sizes, and Mac is preferred by employees when given the choice at work. Apple’s unique combination of…
Business Marketing

‘Barbie’ is a hit and all kinds of businesses are hopping on the bandwagon

byTaufan
New York CNN —During its first few days in theaters, “Barbie” raked in $337 million globally in the box office, the largest opening weekend of 2023 so far. But even before the numbers came in, “Barbie” was a merchandising hit.The film has been generating hype for months, thanks to a star-studded cast, beloved director, dazzling aesthetic – and a seemingly endless array of Barbie-themed merchandise.In June, brand strategist Moshe Isaacian started keeping track of the official partnerships on Twitter. A scroll through his thread shows, among other things: A gaming console, pair of shoes, hotel, house, insurance…
Business Marketing

The influencer diaries: How influencer marketing has upended India Inc’s sales pitch and advertising spends by drawing big money

byTaufan
Mumbai: About 12% of the roughly 930,000 content creators (or 112,000 creators) in India earn between ₹1 lakh and ₹10 lakh a month now, according to a latest EY report on the state of influencer marketing in India. The report was commissioned by BigBang.Social, part of the talent management firm Collective Artists Network. About 86% of creators expect about 10% increase in income over the next two years, while 77% of creators reported unspecified income growth in the last two years. Influencer marketing is expected to grow by 25% in 2024, reaching ₹2,344 crore and rising to ₹3,375 crore by…
Business Marketing

Digital Marketing Expert Empowers Small Business Owners

byTaufan
Adebukola Ajao is an online digital marketing guru equipped to help small businesses with the tools to compete. A 2021 graduate of Northeastern, Ajao was recently honored with a Women Who Empower Innovator Award in the young graduate alumnae category for her creation of For All Things Digital. Born and raised in Boston, Ajao grew up across the street from Northeastern’s campus. As an undergraduate student, she worked with the university’s John D. O’Bryant African American Institute to start a social justice activist coalition. Adebukola Ajao, owner of BDY Consult marketing agency, poses for a portrait in ISEC. Ajao is…
Business Marketing

Festive season marketing strategies for online businesses – Brand Wagon News

byTaufan
By Apurva Palnitkar The festive season is an opportunity for small online businesses to update their digital presence to reach more customers and grow their business during this busy shopping season. From harnessing digital channels to providing exclusive deals, small businesses can stand out from the competition and capitalize on this lucrative moment with a targeted and engaging marketing plan.…
Small Business

How to Start a Business in 15 Steps

byTaufan
Starting a business takes research, smarts and self-confidence — and a measure of fearlessness. You may already be asking yourself: How can I start my own business with no money? What’s the right equipment? Am I getting the best advice?Here are the essential steps on how to start a business, from choosing the right business idea, creating a solid business plan and structuring your company to opening a business bank account and choosing the right accounting software.FEATURED Featured card placement may be affected by compensation agreements with our partners, but these partnerships in no way affect our recommendations…